What Is a State of the Industry Survey?
A State of the Industry survey is a structured research initiative designed to:
- Capture sentiment, behavior, and trends across a defined audience
- Aggregate responses into meaningful insights
- Produce reports, charts, and benchmarks that can be shared publicly or internally
Unlike generic survey tools, Assessment.com delivers analysis-ready data and insight-driven outputs.
Who This Is Built For
🏢 Enterprises & Strategy Teams
- Market intelligence
- Competitive positioning
- Customer insight
Use cases:
- Industry trend analysis
- Customer sentiment research
- Market readiness studies
🏛 Associations & Membership Organizations
- Member benchmarking
- Industry reporting
- Advocacy and thought leadership
Use cases:
- Annual industry reports
- Member needs assessments
- Policy and standards research
🎓 Education & Workforce Organizations
- Education outcomes research
- Career readiness benchmarking
- Workforce trend studies
Use cases:
- Graduate outcome tracking
- Skills gap analysis
- Labor market insight
Why Industry Research Surveys Work
When done well, research becomes a growth asset.
What Assessment.com Enables
AI-Powered Research Builder
- Design surveys quickly with expert guidance
- Balance qualitative and quantitative questions
- Customize by industry or audience
Advanced Data Collection & Structuring
- Normalize responses across cohorts
- Ensure clean, comparable datasets
- Capture demographic and contextual variables
Insight & Benchmark Reporting
- Identify trends and gaps
- Compare segments or time periods
- Export charts and data for reports
Content & PR Enablement
- Use findings for whitepapers and reports
- Support media outreach and PR
- Arm sales teams with credible insight
Scalable & Repeatable Research
- Run annual or quarterly studies
- Track industry change over time
- Build proprietary data assets
Real-World Examples
🏛 Annual Industry Report
An association launches a State of the Industry Survey.
- Members contribute insight
- Results are published annually
- Organization becomes the go-to authority
Result:
Stronger influence and member value
🏢 Customer Benchmark Study
A company surveys its customer base.
- Identifies adoption gaps
- Shapes roadmap and messaging
- Powers sales conversations
Result:
Data-backed positioning and growth
🎓 Workforce Readiness Research
An education consortium runs a readiness study.
- Identifies skills gaps
- Informs curriculum decisions
- Supports funding and policy efforts
Result:
Clear evidence for decision-makers
Why Assessment.com
✔ Built for insight, not just data
✔ Research-grade structure without complexity
✔ Scales across audiences and regions
✔ Supports internal and external reporting
✔ Secure and compliant
Your Next Step
If your organization is sitting on opinions instead of insight, it is time to change that.
👉 Talk to a Research & Strategy Specialist