Origins (1940s → 1994)
The roots of MAPP trace to a post-WWII, pencil-and-paper placement instrument built for the forestry industry to improve safety and job fit in demanding mill and logging roles. In 1994, entrepreneur Henry Neils founded Assessment.com to modernize that idea for a broader purpose: help anyone match who they are with the work they’re built to do.

From paper to fast, online insight (1995)
Early versions of what was to become the MAPP assessment required hundreds of items and lengthy hand scoring. In 1995, the assessment was re-engineered into a concise, 71-item forced-choice format that can be completed in under 20 minutes and reported instantly making high-quality career guidance accessible at scale.

Continuous evolution.
Over the decades, MAPP® has undergone multiple updates refining item banks, report narratives, scoring logic; expanding languages; improving accessibility; and enhancing dashboards and APIs. Today, MAPP is supported by near real-time coordination with trusted labor-market sources BLS, O*NET, and related datasets so users see current role definitions, skills, salary ranges, and growth outlooks mapped to their motivational and aptitude patterns.

Psychometric rigor with everyday usability.
MAPP has undergone extensive reliability and validity reviews by psychologists, including studies correlating results with established instruments such as the Strong Interest Inventory®. While science is rigorous, reports are written in plain language so individuals, families, coaches, schools, and employers can use them without a specialist in the room.

Adopted across education and employment.
For more than two decades, career coaches, guidance offices, colleges, and HR teams have used MAPP to inform major selection, career exploration, hiring, promotion, development, and outplacement anywhere person-role fit matters. The guiding principle remains simple: put the right person in the right role to raise engagement, performance, and retention while reducing risk and turnover.

History of Trust by leading organizations.
Current and past users include (selection): SoftBank Human Capital Corporation, Best Buy Co., Inc., Albertson’s Human Resources, PricewaterhouseCoopers, Abott, Kelly Services, U.S. Bank, U.S. Treasury, Kaplan Test Prep, Manpower, U.S. Coast Guard, UBS Wealth Management USA, Maytag, 3M, Aegean Global, GMAC Residential Funding Corporation, Bertoni–Lucino, U.S. Chamber of Commerce, Kimball International, Time Warner, General Motors, Northwest Airlines, Société Générale, Cargill, Qwest, Mellon Financial Corp, The Consortium for Worker Education, Little River Casino Resort, Molex Inc., Right Management Consultants, Guardian Life Insurance Company, Massachusetts Institute of Technology, Goodwill Industries, Alliance International, AccuHire Corporation, Abbott, Standard Bank, Lennox, John Deere, Salvation Army, U.S. Air Force Recruiting Service, Swarovski North America, Ltd., Digital River, Tata Refractories Ltd., Liberty Power, and PayScale, Inc. just to list a few…

Global footprint.
What began as a niche safety innovation is now a global resource. MAPP has been used by people in over 165+ countries and is available in 15 languages, helping students, career-changers, and organizations align motivations, strengths, and environments.

Enduring mission.
When your work aligns with what naturally motivates you, you do more than succeed, you thrive. Since 1994, MAPP’s mission has been to give anyone, anywhere, a clear, credible map from potential to purpose continuously updated to reflect today’s roles, skills, and opportunities.

In 2023, Assessment.com and the MAPP® Career Assessment were acquired by New Enterprise Partners, catalyzing a full rebuild of the platform with a modern UI, enterprise-grade architecture, and integrated AI. Today you can interact with your own results in natural language review strengths, unpack missed items, and get personalized next steps with our AI assistants while creators and organizations leverage our industry-leading workflow: Find or Create Assessments; Take, Share, or Monetize, All on one platform. Backed by near real-time labor-market data and enhanced analytics, MAPP remains a prominent, dominant force in career assessment and motivational insight for individuals, schools, coaches, and employers worldwide.

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